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As the twenty-first century approaches, the world is undergoing enormous change, a process of great upheaval and great possibility. In just a few short years, we have witnessed the dawn of postindustrial society, the advent of
the information age, the rush to computerization, the birth of biotechnology, and not the least of these changes, the human-relations revolution.
With the end of the cold war, the business environment has grown dramatically more intense. Competition has become more global and more energized. And technology races on. No longer can businesses safely ignore
their customers’ wants and needs.
No longer can managers simply issue orders and expect them to be mindlessly obeyed. No longer can personal relationships be taken for granted. No longer can companies be less than
obsessed with constant quality improvement. No longer can so much human creativity go so scandalously untapped.
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