The Presentation Of Steve Jobs (Ebook)

Steve Jobs is the most captivating communicator on the world stage. No one else comes close. A Jobs presentation unleashes a rush of dopamine into the brains of
his audience. Some people go to great lengths to get this hit, even spending the night in freezing temperatures to ensure the best seat at one of his speeches. When they don’t get that
buzz, they go through withdrawals. How else do you explain the fact that some fans threatened to protest Jobs’s absence from a conference he had keynoted for years? That’s what happened
when Apple announced that Jobs would not deliver his traditional keynote presentation at Macworld Expo in 2009.

Apple also announced that it would be the last year in which the company would participate in this annual trade show produced by Boston-based IDG World Expo.) x PROLOGUE
Apple vice president Phil Schiller filled in for the legendary presenter. The expectations were nearly impossible to meet, but Schiller performed admirably precisely because he used many of Jobs’s techniques. Nevertheless, Jobs was missed. “The sun is set-ting on the first generation of rebellious whiz kids who invented
the PC, commercialized the Internet, and grew their companies into powerhouses.