The Language Of Success (Ebook)

This book is about words, about the damage that can be done when they are used ineffectively, and about the power to be gained when they are used well. The purpose of this book is to show you how to write more effectively. It’s designed to help you produce the kinds of documents that are likely to be part of your professional life—documents that ask and answer questions, that provide information
other people need to do their jobs, that communicate your opinions, or that persuade, instruct, or update.

We’ll emphasize e-mail as the primary medium for delivering most of these messages for several reasons. First, e-mail has obviously become the dominant mode of
communication all over the world. Second, it’s different enough from traditional ink-on-paper writing that it poses its own unique set of
challenges. Along the way, I’ll provide examples of both good and bad writing for you to consider, explaining what works and what
doesn’t so that you can adapt the ideas quickly to your own use.

So that’s where we’re going. Admittedly, writing is a skill that most people embrace reluctantly at best.